• Jacked Cars A collection of photos of cartooned cars using Photoshop.     2012 Digital Art, Digital Photography, Illustration
  • Hell's Belle My client's husband is the lead singer/guitarist in a Rockabilly "Stray Cats" tribute band. She had pinup photos of herself taken as a gift to him and had a few stickers printed so he can place them on his guitars. She asked me if I could illustrate one of these photos in a "Vargas" style painting. I took it one step further and created an entire poster for my portfolio.     2012 Digital Art, Illustration
  • The Candyman Van (I Scream Truck) I suggested this idea of a scary Halloween ice cream truck to my genius friend Jamie Oxenham of Oxenham Designs... just in passing. In turn, he mentioned it to a client of his who loved it. We then got commissioned to create one. Jamie worked on creating a scary rotted van and I proceeded to create concepts for the look & feel, sign (on the roof), and all the characters on the sides. I used the clown and children from stock photography and Photoshopped them to look like little psycho zombies chasing down The Candy Man (scary clown).

    The van was used as a ticket booth for a local Halloween haunt in Lindsey, Ontario.         2012 Digital Photography, Photography
  • A Farewell to Yesterday A simple practice piece I created a few years back, experimenting with Bryce, Photoshop and Illustrator.     2012 Digital Art
  • Speed of Sound Using Bryce, a basic 3D model was created and positioned, logos & emblems were created in Illustrator, and then polished in Photoshop.     2012 Digital Art, Illustration, Packaging
  • gX Magazine Cover This piece was designed to showcase an article about technology in the future. The graphics were created in Illustrator, the maps were stock images, the robotic arms were created in Bryce and the body beneath the dress was a Poser model. All the pieces, including the jewellery was added in Photoshop.     2012 Advertising, Digital Photography, Print Design
  • White Dragon Illustration This poster illustration was created with the intention to draw attention in a cool, graphical style, and get new potential customers excited to join the organization.     2012 Advertising, Digital Art, Illustration
  • Lightbulbs A series of Photoshopped lightbulbs. The client requested they be on and off. The Christmas bulbs were for a separate client but the theme was similar.     2013 Digital Art
  • Lego 3D Model These are 3D models & renders of Lego bricks in multiple layouts as per the client's preliminary thumbnail sketches for a printed booklet for YMCA.     2013 Digital Art, Graphic Design, Print Design
  • Snowboard Christmas Card Art These are two Photoshopped images of a child sliding on a snow racer, used for a Christmas card designed by the client.     2013 Digital Art, Graphic Design, Print Design
  • LG Formula1 BestBuy POS Using photos of the F1 Car supplied by LG, I had to think of an eye-catching look to use for POS material for Best Buy for their in-store signs, roll banners, poster blanks, TV stickers, and pennants.     2012 Advertising, Digital Photography
  • LG F1 eVite Using a photo of the F1 Car supplied by the client, I had to think of an eye-catching look to use for an e-vite.     2012 Advertising, Digital Photography, Photography
  • LG Arena Posters I was asked to create a series of large-scale posters in French and English for LG that would be strategically placed in the lobbies of The Air Canada Centre in Toronto and The Bell Centre in Montréal.     2013 Advertising, Art Direction, Print Design
  • LG TV Advisor Info: LG Needed a full-page ad to showcase "LG TV Advisor". It's an online assistant created to help potential customers choose the perfect televisions made to fit their needs in the sea of so many products available.

    The first concept of the ad was created in a dark, shadowy setting, but the client found it to be too dark and sombre compared to their usual bright white look... so I created a 2nd illustration.         2012 Advertising, Digital Art, Illustration
  • Molson Canadian Prime Pubs This is a series of concepts created for Molson Canadian Prime Pubs to celebrate Canada's historic events throughout the year. They were initially designed as posters and would later be used to bash out the remaining items such as poster blanks, coasters, pennant strings, roll banners, tent cards, etc.     2013 Art Direction, Graphic Design, Print Design
  • Budweiser True Music The client needed a series of concepts for a in-pack giveaway contest. These are a series of design concepts for posters and would later be used as a template for the remaining items like poster blanks, tent cards, roll banners, in-pack merchandise, pennant strings, etc.     2013 Art Direction, Graphic Design, Print Design
  • Molson Ex TallBoy Poster Illustration The client requested a series of concepts for a new campaign. This concept became the starting point to a poster that was unrelated to the original project.     2012 Advertising, Digital Art, Print Design
  • Corona Castaway Corona needed merchandise material for a treasure hunt contest campaign. The material included are posters, (not shown) poster blanks, tent card, pennant string, swag, roll banner, coaster and handout.     2013 Advertising, Art Direction, Print Design
  • Jack Daniel's Hard Cola: Event Posters The client needed a series of concepts for a in-pack giveaway contest. These are a series of design concepts for posters and would later be used as a template for the remaining items like poster blanks, tent cards, roll banners, in-pack merchandise, danglers, electrostats, pennant strings, etc.     2013 Art Direction, Graphic Design, Print Design
  • Beck'sfest This Beck'sfest campaign was designed to drive sales with a travel contest during for Octoberfest. The design above was my favourite concept but the final design was a combination of all 3 concepts together, which I then used as the template for the remaining material. Below are the other concepts as well as some of the POS material created (poster, poster blank, case displays, ballot, pennant string, roll banner and sell sheets).     2013 Art Direction, Graphic Design
  • Platform Computing As a Creative Director, I was in charge of certain projects such as this full-page ad above as well as trade show displays. Below are some of the samples of printed pieces used for some of the shows in Los Angeles, Las Vegas, Washington etc.. These included posters, banners, buttons, tent cards, flyers, ballots, desk front, schedules, easel posters, giveaways sell sheets, etc.     2013 Advertising, Creative Direction, Set Design
  • Logos: Corporate This is a series of logos I designed for different clients.     2012 Art Direction, Branding, Graphic Design
  • Logo Design: Branding A series of branding logos for various products.     2013 Art Direction, Branding, Graphic Design
  • Logo: James Bond Real Estate A showcase of logo concepts for a real estate agent called James Bond. I stayed clear of the movie stigma (with the exception of one concept).     2013 Art Direction, Branding, Graphic Design
  • Logo: The Gladys & Arthur Ridley Appreciation Society A collection of concepts created for The Gladys & Arthur Ridley Appreciation Society.     2013 Art Direction, Branding, Graphic Design
  • Logo: Vitto Brand Foods Ltd. Vitto Brand Foods Ltd., a sausage manufacturer, needed their corporate identity to have a refreshing new look but still maintain the essence of earlier logos by keeping the checkmark, colour and style intact, thus making sure the logo is still easily identifiable at the supermarket.     2013 Advertising, Branding, Graphic Design
  • Logo: LG Gaming Championships The client (LG Electronics) needed an event logo for a gaming championship to be hosted at their booth at FanExpo in Toronto.

    The game chosen for the competition was Call of Duty on Microsoft's Xbox 360.         2013 Advertising, Art Direction, Branding
  • Logos: Signage This is a collection of logos used as signage for various clients.     2012 Branding, Digital Art, Illustration
  • Package Design: Retail This is a collection of package designs created for multiple various clients in the retail industry.     2013 Art Direction, Graphic Design, Packaging
  • Packaging Design: ClaritySystems Although the client does not physically use packages to sell their product, the client needed an image so that potential customers get a visual connection to the product. These are three of the concepts presented.     2013 Art Direction, Graphic Design, Packaging
  • Molson Pleasure Pack: Toronto Maple Leafs 75th This Molson Pleasure Pack in-case package was designed to commemorate the Toronto Maple Leafs' 75th anniversary. We suggested going with a retro style design with some of the classic Leafs logos from the past on the in-case merchandise (baseball caps, jerseys & toques). The design above was the final chosen look, which I then used as the template for the remaining material. Below are the other concepts as well as print material.

    Please Note: The embroidered logo was not my design, I created the embroidered effect in Photoshop.         2013 Art Direction, Graphic Design, Packaging
  • Molson Canadian Light: Battle of Alberta This Molson Canadian Light 18-Pack in-case package was designed to rile up the fans in Alberta during playoffs. The look of these cases looked great with metallic inks. The design above was the final chosen look, which I then used as the template for the remaining material. Below are the other concepts as well as some POS material (posters, poster blanks, electrostats, danglers and sell sheets).     2013 Art Direction, Graphic Design, Packaging
  • Package Design: Vitto Sausages I've been designing labels for Vitto Brand Foods Ltd. for 23 years now and this is the 4th generation of designs since the beginning. Since the initial concepts of this generation in 2009, the client has been manufacturing over a dozen flavours.     2013 Art Direction, Graphic Design, Packaging
  • Vitto HealthyHeart Products The client has asked me to create a series of labels of their line of bulk meats called HealthyHeart, which is aimed for the health-concious consumer, and which is to be sold at the deli counter in the local supermarkets. Below are a series of sell sheets that are distributed to the managers.     2013 Art Direction, Graphic Design, Packaging
  • Package Design: Vitto Avanté These labels were designed for Vitto's elite line of sausage, meatball and pattie products to be sold in the local supermarket.     2013 Art Direction, Graphic Design, Packaging
  • Package Design: Worx Toys Science Toys The client requested a series of concepts designed specifically for specialty retail stores, and not for mass market. The product line is created as a science toy to teach kids how real vehicles work so the package design had to reflect a more hi-tech look to compete with other similar toys.     2013 Art Direction, Graphic Design, Packaging
  • Package Design: Toy This is a collection of toy packaging for various clients from action figures to rod hockey.     2013 Art Direction, Graphic Design, Packaging
  • Celebrity Cat Scratcher WIP     2012 Advertising, Digital Photography, Photography
  • LG Snowboarding Ad This Photoshopped image and layout were created for a full-page magazine ad used for the Snowboard FIS World Cup event at the Blue Mountain ski resort in Ontario. The ad needed to be designed in both French and English.     2013 Advertising, Art Direction, Print Design
  • Booth Design: LG Electronics Trade show Booth designed for LG Electronics at Toronto's FanExpo 2011.     2013 Art Direction, Exhibition Design, Graphic Design
  • TD Bank "LiveNation Activation" The TD "LiveNation Activation" project was designed to create awareness of TD Bank's participaction in the community by offering things like front-of-line access, free tickets, giveaways, concert info, contests, special seating, etc., at select concerts. This included a Concierge Kiosk, Access Line Bypass, Teardrop Banners, Backpack Banners, Backstage Pass, Concession Discount Card, Merchandise Discount Card, Web Ads, Roll-up Banners, Uniforms, Mints, Stanchions, and Access Wristbands. Everything needed to be modular to accommodate the different size of venues, since these were to be showcased across four majour cities in Canada, and could be used indoor and outdoor.     2013 Art Direction, Exhibition Design, Graphic Design
  • TD Music Refreshment Area This TD Music project was designed to create awareness of TD Bank's participaction in going green in the community by offering things like these cooling stations at select concerts and events throughout the summer. This included a concierge kiosk, device charging station, listings and listening stands as well as free refreshments. Everything needed to be modular to accommodate the different size of venues, since these were to be showcased across four majour cities in Canada. This station also needed to be fully solar and wind powered for outdoor use.     2013 Art Direction, Exhibition Design, Graphic Design
  • Booth Design: Funcom 20'x50' Booth design for Funcom, showcasing Conan The Barbarian and The Secret World video games in Seattle Washington.     2013 Art Direction, Exhibition Design, Graphic Design
  • Mayan Entrance Used as an entrance for a lazertag maze, this conceptwas initially created with pencil and ink. Once the layout was approved, the image was then refined with brushes and textures in Photoshop.     2013 Art Direction, Digital Art, Exhibition Design
  • Merial Stages The client was looking for concept sketches and simple 3D renders in greyscale of three different themed stages for a corporate convention. Each stage should represent a boxing ring, movie set, and a talkshow set. These stages should show three different sizes, able to seat up to about 200 seats.     2013 Art Direction, Graphic Design, Set Design
  • Fashion Stage Model for Retail Outlet I was asked to quickly model a series of layout renders of a fashion stage for a retail store to promote the latest Nike Olympic sportswear. The client supplied a series of photos as reference and I created a simple model.     2013 Art Direction, Graphic Design, Set Design
  • LG OptimusG Activation Event LG was hosting an "Official Lauch Party" to their top executive staff and profile guests. They needed a series of items to make this event successful. This included a 76-foot mural, screen displays, projection images, spraycans, stencils & backgrounds for a grafiti mural HDTV, e-vite, invite card, card holder, lanyard cards, tabletop-phone, autograph poster, feature posters, autograph poster, animated video, and big-screen images.     2013 Art Direction, Exhibition Design, Graphic Design
  • Honda Displays This is a Photoshopped illustration derived from an thumbnail sketch.     2013 Art Direction, Digital Art, Graphic Design
  • Molson Rock Lacross Truck The client requested a design for the Toronto Rocks Lacross, Molson Ex truck. Above is the final artwork, below are some concepts and photos.     2013 Art Direction, Graphic Design, Motion Graphics
  • Air Miles Greener Smart Cars The client needed some concepts for their corporate fleet of smart cars in partnership with AutoShare. The goal was to show how Air Miles is doing their part in keeping a green earth by having a fleet of small cars for their staff to get around.     2013 Art Direction, Graphic Design, Motion Graphics
  • GM's Gear Up Newsletter Media: Gear Up Newsletter
    Client: General Motors (GM Racing, Corvette Racing, Team Cadillac)
    Agency: The GEM Group
    Method: InDesign, Photoshop, Illustrator.

    Info: This is a monthly newsletter that was created for the GM Racing Team. It was designed to chowcase the latest news, events, standings, etc. for GM Racing, Team Cadillac and Corvette Racing. Above are a few layout pages of the final piece and below are the initial concepts presented to the client.         2013 Art Direction, Graphic Design, Print Design
  • Personal Project: Home Office Media: Furniture design & construction.
    Client: Self
    Method: Illustrator, woodworking.

    Info: The object of this project was to create a working environment that is inspiring and inviting.

    Long hours are spent in this space and I wanted a work area that would keep my wife and I motivated and inspired. The goal was to transport us to an imaginary agency located in Toronto without leaving the house. The design was inspired by using a collection of elements derived from Tim Burton's style in Alice In Wonderland, Disney's Beauty and The Beast, Brave, Tangled, etc. I also wanted to make sure everything was to look clean by hiding all the wires, external hard drives, and devices under the desk and inside the drawers. I created oval holes near the walls for wiring and heat dissipation, as well as hidden compartments inside the drawers for devices and cables.

    And... A big thanks to my wife Cara for her input on the design, painting the walls, ripping the floor, veneering and staining the furniture, as well as putting up with my crazy ideas, rants and raves. And another big thanks to my talented good friend Jamie Oxenham of Oxenham design. Jamie's expertise, advice and uncanny ability to "McGuiver" almost anything thrown at him made this project really worthwhile. Thanks for the glue Jamie. I still owe you one.         2013 Furniture Design, Graphic Design, Interior Design
  • Canadian Tire / NASCAR Presentation The client needed a series of PowerPoint presentations to be created for corporate meetings to invite NASCAR to be a permanent part of Mosport in Canada. I was asked to create all the artwork and layout to drop into these presentations. Below are the covers as well as some of the pages presented.     2013 Art Direction, Digital Art, Graphic Design
  • TD Guide Strategic Partnership Kit The GEM Group was presenting their Strategic Partnership Meeting in hopes to draw in TD Bank as a new partner. This little package was created as a "comfort kit" that would metaforically wrap around the green TD Bank armchair. This kit would contain:

    1. A leather holding pouch, made of paper.
    2. A "TD Guide", which showcases The GEM Group's key people as well as a showcase of some of the work created. This was done in a fun way, with cute jokes, ads, charts, etc.
    3. A remote control, printed on card stock, where all the buttons were worded with keywords of The GEM Group's services and features, etc. Even the batteries at the back said "Powered by GEM".

    It worked!         2013 Art Direction, Graphic Design, Print Design
  • Winter Christmas Card Art This is a Photoshopped image of the client's logo on a pedestal used for a Christmas card in 2010. Below are some other rough preliminary concepts.     2013 Digital Art, Graphic Design, Print Design
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